Nixie's wearable drone wins $500,000 Intel prize

Nixie has won Intel's 'Make It Wearable' competition, landing $500,000 to develop its drone camera bracelet.

Nixie: wearable drone lets adrenaline junkies take selfies mid-action
Nixie: wearable drone lets adrenaline junkies take selfies mid-action

The concept is reminiscent of GoPro because it allows climbers, snowboarders and other high-adrenaline sport enthusiasts to take footage of themselves in action.

Unlike GoPro though, Nixie straps onto the wearer’s wrist, can take off, then fly around the user snapping photos or video.

The drone operates in two modes – "boomerang" will enable the camera to take off, take a picture, then return to the wearer, while "follow me" will enable the camera to simply hover behind its user.

The camera, once strapped back onto the user’s wrist, will automatically sync with their phone and upload any pictures.

Jelena Jovanovic, head of strategy, communications and operations at Nixie, said: "It really gives you the moment as it’s happening."

While Nixie will initially target the niche adventure sport market, Jovanovic said there is a wider opportunity to capture the mass market.

She said: "There’s a tremendous opportunity in the broader sport market, and our long game is the point-and-shoot market."

It isn’t clear when the first Nixie will be available to buyers. The team has already built a prototype and is actively seeking investors.

Nixie beat nine other finalists to Intel’s $500,000 prize, including the makers of an affordable bionic hand. To qualify for the prize, all entrants had to build their devices using an Intel Edison chip.

Read next

John Lewis' Christmas ads 2007 to 2013

OMG don't read this

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published