NME.com seeks staff to sell first web-based TV channel

NME.com has launched the UK’s first original web-based TV channel, is preparing a series of masthead radio programme channels and is seeking staff to sell the platforms.

NME.com has launched the UK’s first original web-based TV channel,

is preparing a series of masthead radio programme channels and is

seeking staff to sell the platforms.



The IPC-owned television channel, which is available via the NME

website, launched with a 30-minute programme called The NME Premier

Awards Show.



The show featured edited highlights of the NME Premier Awards, including

interviews with all the winners.



NME.com has also lined up a series of live performances to broadcast on

the web in the coming weeks. Bands scheduled to play include Elastica,

Embrace and Muse.



Dionne Georgiou, ad manager for NME.com, will oversee new business,

generating revenue from e-commerce, sponsorship and banner ads on the

channels.



Georgiou, who reports directly to NME.com publisher Neil Robinson, is

building a sales team to sell the new initiatives. However, it is not

yet known how many people she will be recruiting and what level of staff

are required.



The NME Premier Awards Show was broadcast in association with NME.com’s

webcast partner Virtue TV, and is the first of many web-based TV

programmes to air in the coming months.



Music Net Radio, the new radio channel, will launch on the web in the

next few weeks. It will broadcast a series of a 90-minute masthead

programmes, created by journalists from NME.com and IPC’s stable of

music publications, which include NME, Melody Maker, Muzik and Uncut.

The channels to follow will host review shows, news and one-off

features.



While existing internet radio stations take feeds directly from AM and

FM stations, Music Net Radio and the TV channel are being put together

specifically for the web.



Both TV and radio initiatives are part of a trial process to prepare for

a break into the digital TV market.



Anthony Thornton, the editor of NME.com, said: ’We are the first UK

music site to introduce web-specific TV and radio programmes.



’In terms of advertising, it should be very attractive to clients

because we can offer a much broader programme mix, influenced by all our

music magazine brands.’