NME.com has launched the UK’s first original web-based TV channel,
is preparing a series of masthead radio programme channels and is
seeking staff to sell the platforms.
The IPC-owned television channel, which is available via the NME
website, launched with a 30-minute programme called The NME Premier
The show featured edited highlights of the NME Premier Awards, including
interviews with all the winners.
NME.com has also lined up a series of live performances to broadcast on
the web in the coming weeks. Bands scheduled to play include Elastica,
Embrace and Muse.
Dionne Georgiou, ad manager for NME.com, will oversee new business,
generating revenue from e-commerce, sponsorship and banner ads on the
Georgiou, who reports directly to NME.com publisher Neil Robinson, is
building a sales team to sell the new initiatives. However, it is not
yet known how many people she will be recruiting and what level of staff
The NME Premier Awards Show was broadcast in association with NME.com’s
webcast partner Virtue TV, and is the first of many web-based TV
programmes to air in the coming months.
Music Net Radio, the new radio channel, will launch on the web in the
next few weeks. It will broadcast a series of a 90-minute masthead
programmes, created by journalists from NME.com and IPC’s stable of
music publications, which include NME, Melody Maker, Muzik and Uncut.
The channels to follow will host review shows, news and one-off
While existing internet radio stations take feeds directly from AM and
FM stations, Music Net Radio and the TV channel are being put together
specifically for the web.
Both TV and radio initiatives are part of a trial process to prepare for
a break into the digital TV market.
Anthony Thornton, the editor of NME.com, said: ’We are the first UK
music site to introduce web-specific TV and radio programmes.
’In terms of advertising, it should be very attractive to clients
because we can offer a much broader programme mix, influenced by all our
music magazine brands.’