NMTV names BMP Interaction for online campaign

- NMTV has appointed BMP Interaction to create an online ad campaign for its Silicon online technology TV news service.

- NMTV has appointed BMP Interaction to create an online ad campaign for its Silicon online technology TV news service.

The banner campaign will run on sites including Alta Vista, Excite, Cnet, CNN, DoubleClick and MSN in the UK, Germany & France. It will break in October and run through to January.

NMTV will also be running ads in the IT appointments section of the Guardian with the message that those seeking employment need Silicon to be ahead of the game. The ads will carry the line: "Gain an unfair advantage; we can't guarantee you'll get the job, but we can ensure it's not because you're ill-informed".

NMTV's Silicon site is located at www.silicon.com. It was launched in June and claims to be the first European internet-based TV network for Europe's IT professionals.



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