No black Pencils for advertising at D&AD Awards

As well as there being no black Pencils awarded for advertising, there were no Pencils handed out at all in ten of the categories at this year's inaugural D&AD Congress at Billingsgate.

Despite receiving more than 14,000 entries, the judges did not award any Pencil winners in the Art Direction, Posters, Direct Mail, Ambient Media, Interactive and Digital Media, Writing for Advertising, Writing for Design, Photography & Image Manipulation, Illustration and Typography categories.

Black Pencils were awarded to Johnson Banks' Fruit and Veg Stamps for the Royal Mail and to the German design entrant Atelier Markgraph's Ship of Ideas for a German tourist body.

Following its success at the BTAA and the Clios, there was more good news for Wieden & Kennedy, whose "cog" spot for Honda walked away with two yellow Pencils, in the Television and Cinema advertising categories.

The ad's director, Antoine Bardou-Jacquet at Partizan, was also awarded a Pencil for Direction. Gorgeous' Frank Budgen also won one for his "mountain" for PlayStation 2, by TBWA\London. W&K and TBWA won Pencils for Cinematography for "sense" for Honda and "mountain" respectively. DDB London won a Pencil for its Harvey Nichols press ads "shirt", "trousers" and "bikini".

Twenty-four leading directors and senior creatives, including Richard Flintham from Fallon, Damon Collins from Lowe and Danny Kleinman from Large Corp, convened to judge the entries.

D&AD Congress was born out of the old D&AD Awards and moved from its previous venue at Earls Court.

- Perspective, p23; Feature, p24.


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