No bum notes as Moneysupermarket's ad takes top spot in public poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Dave's #EpicStrut TV Ad | MoneySuperMarket
Dave's #EpicStrut TV Ad | MoneySuperMarket

It seems people can't get enough of the Dave, the star of  Moneysupermarket's ad, and his twerking tush. Although Sharon Osbourne makes a cameo appearance, she's definitely not the star of this tight shorts short gem, taking a whopping 50% recall on this week's charts. Shake it baby!

Adwatch research was conducted from 5 to 9 February 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).






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RankVideo

1


Brand: Moneysupermarket.com

Agency/TV Buyer: Mother London/MediaCom

Recall: 50%

2


Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 39%

3


Brand: Jackpot Joy

Agency/TV Buyer: Beta/Maxus

Recall: 39%

3


Brand: St John's Ambulance

Agency/TV Buyer: BBH/John Ayling & Associates

Recall: 37%

5


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 33%

5


Brand: Asda

Agency/TV Buyer: VCCP/Carat 

Recall: 31%

7


Brand: The Health Lottery

Agency/TV Buyer: McCann Manchester/MediaCom

Recall: 31%

8


Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 31%

9


Brand: Macmillan

Agency/TV Buyer: VCCP/PHD

Recall: 31%

10


Brand: Harveys

Agency/TV Buyer: Enter/Walker Media

Recall: 26%

10


Brand: Lotto

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 26%