AdvertiserNo More Landmines
AgencyCHI & Partners
ExposureUnited Kingdom and Europe
No More Landmines is rolling out a TV campaign that aims to highlight the dangers of simply stepping on the ground for millions of people around the world.
The 50-second spot, created by CHI & Partners, shows Londoners trying to lead their normal lives without stepping on the ground.
Commuters are shown clinging onto lampposts, leaping across railings and jumping from fence to fence as they go about their normal day-to-day business.
The campaign is supported by a website and CHI is also planning a photography exhibition based on the theme of "dangerous ground" that will take place in London next year.