No one remembers Coca-Cola's new strapline even when standing in front of it

Coca-Cola recently unveiled a major global marketing campaign, changing its tagline from "Open Happiness" to "Taste the Feeling".

No one remembers Coca-Cola's new strapline even when standing in front of it

Marketing headed to Piccadilly Circus, whose giant digital ad billboard prominently displays Coke's new strapline and campaign.

Despite standing directly in front of the billboard, no one could remember Coke's current, or even its former strapline, instead suggesting"Life" and 1993's "Always Coca-Cola".

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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