Grey Worldwide has developed a campaign for the global launch of the Nokia 6500 Classic phone.
The 30-second spot is set in a train station and begins with an announcement over the PA system informing people that a Nokia 6500 Classic has been handed in.
The announcer, who describes the phone in luxuriant tones, says over the PA system, "It's really slim, it's really fabulous, it just feels really really nice."
The announcement starts a stampede of passengers around the train station, all wanting to get their hands on the phone.
The ad ends with a crowd of people staring at a startled looking announcer, holding the phone in his booth. A voiceover says: "Hold it and you'll want it."