Nokia in Hollyoaks placement deal

Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap Hollyoaks.

Hollyoaks: characters will use Lumia smartphones under the product placement deal
Hollyoaks: characters will use Lumia smartphones under the product placement deal

As part of the deal, Hollyoaks characters will use the Lumia 800 and 710 phones and Monster's Purity HD headphones, while Nokia ads will appear at the village bus stop from July.

Lumia will also be promoted on all the platforms on which Hollyoaks is available through a content portal on Channel4.com, which will recreate the phone's home-screen with two Hollyoaks characters Tweeting their on-screen personality.

The deal, which is for an initial four-month period, was negotiated by Carat, Lime Pictures and Channel 4.

John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example of how we are pushing the Lumia brand in new innovative ways, with a human approach across multiple platforms."

The first Hollyoaks product placement was by L'Oréal.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published