Nokia 'Justin' by Lowe Singapore

Lowe Singapore has created a campaign for the Nokia N73 camera phone, which highlights the capture on camera of the deeper meaning of life. "Justin" starts with a boy practising the fighting disciplines of Kung Fu. It carries on to tell us that the martial art is not all about fighting but has a "more spiritual meaning" and takes over the mind body and soul. The spot ends with a photographer and video artist taking pictures of black belts in the martial art with his Nokia N73. "Oroma" follows a fashion designer's love for her job and the meaning behind what she does.