Lowe London has created a 60-second ad called "playful discovery" for the launch of the Nokia N81 and its new online music store.
The spot, which was shot in Argentina, begins with a TV screen and a voiceover telling the viewer that the next episode is about to begin. It aims to illustrate the changes taking place in the way people consume and create entertainment.
The final line of the ad is "The next episode is about to begin. Play clips. Play music. Play games."