AgencyWieden & Kennedy London
ExposureUnited Kingdom and Europe
Nokia is aiming to re-engage a younger audience with this ad for its 7610 handsets.
It follows the lives of three characters through their phones, which are filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips.
The campaign will run in 10 different languages following the characters' evolving storylines for over six weeks.
Fans will be able to learn more about the characters through a website or by signing up to their Facebook pages to have a personal conversation.