When it opens globally in May, the Ovi store will offer consumers content across a broad portfolio of Nokia devices.
Nokia has signed on as a strategic partner for a project created by Kring, called TEVA. The multi-platform narrative will be an interactive content project. Nokia and Kring will launch the first mobile phase of the project in the summer and will roll it out regionally.
At Mobile World Congress, brands including EA, Facebook, Fox Mobile, Glu and MySpace provided support for the Ovi store announcement. The Associated Press, Netflix, Paramount Digital Entertainment and Shazam have also signed up.
In early May, existing Nokia Series 40 and S60 users will be capable of enjoying the new service. In addition, the Nokia N97, available in June, will be the first device to feature the storefront.