The North Face encourages climbing walls in new campaign

The North Face, the outdoor apparel retailer, is encouraging people to climb walls in a new campaign.

The North Face encourages climbing walls in new campaign

The company is marking 19 August as a global day of climbing, with complimentary sessions at gyms and climbing facilities across the US, Europe, Canada, Mexico, and China.

The North Face has worked with Vizeum to create a mural on the side of a building on Clerkenwell Junction, London, to "imitate a wall made for climbing".

As part of the "Walls are meant for climbing" campaign, The North Face is offering free climbing sessions at The Castle in Stoke Newington, London.

Guests will also be able to climb alongside Alex Honnold, the world’s first person to free solo climb El Capitan in Yosemite, US.

Tom Herbst, global vice-president of marketing at The North Face, said: "The North Face has been a passionate partner to the world’s climbing community for more than 50 years. We see walls as a place to unite our communities through the sport of climbing – a sport that requires trust and partnership.

"Our climbing community is truly global and we believe that communities are stronger when inclusive. Our intent is to inspire others to think more hopefully about the type of community we all want to work and play in."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).