Northam takes on top Dentsu planning role

LONDON - Dentsu London has hired Beeker Northam, a planner at glue London, as its executive planning director.

Kelly: regional director for Dentsu Europe
Kelly: regional director for Dentsu Europe

Working alongside Simon North, the chief executive, she will be responsible for building and running the planning department at the agency, which has two senior planners, as it looks to build a position in London.

Jim Kelly, the regional director for Dentsu Europe, said: "Even though she has a digital background, Beeker is a fantastic all-round thinker and definitely a planning star of the future.

"Dentsu London does not have a digital divide and has just as many digital people as conventional creatives. She'll provide a new perspective to the relaunch of the agency."

Northam said: "Dentsu has the potential to create something exciting in London. I'm delighted at the chance to start shaping its future."

At glue, she was a senior planner working on Toyota. She also worked on the agency's successful pitch for, and subsequent launch of, Google Chrome.

At the same time, Dentsu London has been appointed to handle a number of briefs for a series of book launches from HarperCollins.

Its first task will be to create an interactive outdoor campaign for Hilary Mantel's historical novel, 'Wolf Hall'.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).