The move forms part of Northern & Shell’s investment in digital and follows the announcement of Toby Morris joining as the commercial director from AOL Advertising in July.
Kelly and Simon Haynes, who joined the team as the head of digital in March, will report to Morris. The commercial team will be tasked with "further developing Northern & Shell’s existing brands across print and digital".
Paul Calver, the head of CRM at TJX Companies, the global apparel and home fashions retailer, is also joining the publisher in a similar role supporting the commercial operations team.
Stan Myerson, the group joint managing director at Northern & Shell, said: "With Toby’s joining date fast approaching and these additional, well deserved appointments, our commercial leadership team is gaining even further significant ground.
"Our strategy to transition our brands into true multi-platform destinations continues to take shape as we focus on providing some of the industry’s most exciting commercial opportunities for clients across print, programmatic, video and mobile."