Notonthehighstreet picks M2M for media

Notonthehighstreet.com, the online marketplace, has appointed M2M to run its media planning and buying business after a five-way pitch.

Notonthehighstreet.com: hires M2M for its media planning and buying
Notonthehighstreet.com: hires M2M for its media planning and buying

M2M pitched against Mindshare, Goodstuff, Maxus and the incumbent Brand-Links.

It will now work with Notonthehighstreet.com’s creative agency Beattie McGuinness Bungay, which won the creative account in April last year.

Campaigns will aim to boost growth for the website, which sells original gifts and other products, and gifts from small businesses.

A Notonthehighstreet spokeswoman confirmed it planned to spend £2 million on media in the next year.

A new brand proposition, based around the slogan, "For a life less ordinary", will launch for the Christmas 2013 campaign.

Sarah Wilson, the head of brand at notonthehighstreet.com, said: "M2M impressed with their strategic vision and passion to help take our brand to the next level. We’re looking forward to working with the team on a memorable Christmas campaign and new opportunities for 2014."

Nicola Pearson, an account director at M2M said the website’s business values were "closely aligned" to M2M’s. She said: "We join them at an exciting time in their evolution and look forward to playing our part in this growing success story."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published