celebrates 10th birthday with pop-up shopping experience

"Open Door" transported customers offline into a live shopping environment, hosted at Old Spitalfield Market., the online marketplace, hosted its first ever offline shopping event in celebration of the brand's 10th birthday.

Alongside workshops and demonstrations, consumers were able to step through one of several immersive entryways, transporting them into a unique retail space where they will be able to shop from all of the online retailer’s key categories — from prints, art and homeware to garden accessories and health & beauty. 

The event enabled London shoppers to purchase goods from over 100 of the creative small businesses that sell through 

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1 How Sainsbury's ads revolutionised the UK's food culture

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