Notonthehighstreet.com launches brand campaign

Notonthehighstreet.com, the online retailer, sets out its stall as a brand in a quirky new TV campaign.

The ad, called "choose", was created by WCRS and airs tonight (15 September). It features a series of vignettes where people buy and receive bizarre items as a narrator reads a poem about the brand.

At the end of the spot, the voiceover says, "visit Notonthehighstreet.com and choose a life less ordinary". It is the first time that Notonthehighstreet.com has released an above-the-line campaign that was not focused on a particular gift or occasion.

The ad will air at around 9:15pm tonight as a roadblock deal across a host of ITV channels – Channel4, Sky Atlantic, Universal, and Gold. It will also run in cinemas.

The campaign was created by Katy Hopkins and Steve Hawthorne, and directed by Jonathan Herman through Blink.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More