Notonthehighstreet.com offers gifts for a Christmas less ordinary in quirky ad

Notonthehighstreet.com has kicked off a multimillion-pound marketing campaign that aims to remind viewers of the "wonder" of choosing a Christmas less ordinary.

Notonthehighstreet.com: a destination for a Christmas less ordinary
Notonthehighstreet.com: a destination for a Christmas less ordinary

The ad, created by WCRS, premiered with a prime time TV ad during ITV’s The X Factor on Saturday and will be supported by radio, social media, outdoor and print.

Aiming to establish notonthehighstreet.com as the destination for a "less ordinary Christmas", the quirky spot is shot with a vignette format and features unusual characters with perfectly matched Christmas gifts.

It begins with a Christmas jumper-clad man squeezing out of a chimney to deliver a necklace to his love interest - to the horror of her seemingly uptight parents.

Notonthehighstreet.com marketing director Ben Carter said: "We know that Christmas can become a routine for most and so with this campaign we want to establish notonthehighstreet.com as the destination for a less ordinary Christmas, whether you’re looking for styling, gifts or even food and drink."

Brand: notonthehighstreet.com

Agency: WCRS

Creative director: Chris Ringsell





Read next

John Lewis' Christmas ads 2007 to 2013



OMG don't read this

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More