NPA to veto fusion of rival reader surveys

The Newspaper Publishers Association is set to block any moves to fuse the controversial new research project, the Quality of Reading Survey, with the industry-wide National Readership Survey.

The Newspaper Publishers Association is set to block any moves to

fuse the controversial new research project, the Quality of Reading

Survey, with the industry-wide National Readership Survey.



Jeremy Deedes, chairman of the NPA, said this week: ’QRS cannot be

passed off as flying under the NRS flag. We’re not saying that you can’t

use this research, we are saying that you must be absolutely clear that

this isn’t NRS research.’



The NPA will announce its position at the bi-monthly National Readership

Survey board meeting today.



QRS is funded by the Periodical Publishers Association, the Institute of

Practitioners in Advertising and the Incorporated Society of British

Advertisers to try to fill the gap in information on the readership of

major newspaper sections and magazines.



Doug Read, chairman of the IPA’s press research group, said: ’I think

the way around this is to make sure the industry is aware exactly what

the NRS/QRS fusion is. We don’t want to tread on NRS’s toes; QRS is a

separate survey to help the industry with all the new data it

provides.’



NRS research on section readership has been put on hold while newspaper

groups have expressed doubts about the integrity of the current

system.



The NPA has called in two independent researchers to look into NRS data

and methodology.



The NPA hopes its own investigation will lead to a resolution in May so

that research on section readership can be included in the 1 July NRS

survey.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).