Npower hires ex-Nationwide brand head Alastair Pegg

Npower has hired former Nationwide head of brands and marketing Alastair Pegg as its head of engagement marketing, as it seeks to position itself as the energy firm best for customer service.

Npower: seeks to position itself as best energy company for customer service
Npower: seeks to position itself as best energy company for customer service

Pegg will report to Npower director of customer marketing Debbie Britton, who was hired at the beginning of last year with a mandate to "rebuild trust" in the brand.

The appointment comes as the energy sector faces a renewed attack from politicians, with Labour leader Ed Miliband announcing that one of his election pledges is to freeze energy prices for 20 months.

Miliband has slammed the record profits made by the energy companies and has promised a "tough new regulator", claiming the freeze will save a typical household £120 and will cost the energy firms an estimated £4.5bn.

Pegg left Nationwide in the summer after spending three and a half years at the building society, where he oversaw a team of 72 and reported to marketing director Andy McQueen.

At Nationwide, Pegg was instrumental in the brand’s "On Your Side" marketing strategy that features a pop-up storybook creative theme and emphasises the building society's mutual status.

Since leaving Nationwide, Pegg has acted as a marketing consultant for car insurance brand AXA, which is where Britton worked before joining Npower.

Prior to joining Nationwide, Pegg held the positions of head of brand marketing at Vodafone, marketing director at RAC and head of customer marketing at Virgin Money.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).