Children's charity NSPCC is rolling out a Saatchi & Saatchi-devised national campaign, incorporating TV, outdoor and print advertising.
The campaign is one part of the NSPCC's efforts to end child abuse "with a click", with a heavy focus on driving traffic to its website.
The centrepiece of the campaign is a 60-second TV spot showing a young girl on her way home from school imagining she can change her surroundings by shouting "click".
But, in her bedroom, her mood turns to fear as she hears footsteps approaching the door.
The print and TV ads for the wider "Be the Full Stop" campaign were created by Eoghain Clarke and Julian Andrews at Saatchi & Saatchi.