NSPCC hires OMD for £8m media job

The NSPCC has hired OMD to handle its £8 million consolidated media planning and buying account.

NSPCC: OMD will oversee media planning and buying
NSPCC: OMD will oversee media planning and buying

OMD landed the business after a pitch against MPG Media Contacts and Maxus in a process that was handled by the intermediary Tina Fegent.

Rapp is the incumbent on the charity's direct response media planning and buying business, and ZenithOptimedia handles the buying for above-the-line campaigns.

OMD's win follows the appointment in August of Inferno to the NSPCC's advertising account.

Earlier this year, the NSPCC hired the former Channel 4 head of strategic sales Mike Parker as the interim fundraising director to lead its consumer-facing marketing activity, replacing Paul Amadi. Parker left the charity last month.

In July, the NSPCC launched a hard-hitting online film to raise awareness of its helpline service, ChildLine, which urged children to speak out about physical abuse.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published