NSPCC hunts shop for legacy DM brief

LONDON - The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave money to the charity in their wills.

The charity has shortlisted three agencies that will pitch for the business this week.

The incumbent, WWAV Rapp Collins, which currently handles the NSPCC's low-value donor direct marketing, is understood to be involved in the process. The pitch is being handled by Allan Freeman at the intermediary Freestyle Marketing.

Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC's high-value donor direct marketing, has declined to pitch.

The successful agency will be charged with creating the children's charity's first major integrated below-the-line campaign for legacy donations.

The campaign will seek to increase the charity's legacy income, which currently accounts for just 20 per cent of the NSPCC's total revenue.

A spokeswoman for the NSPCC confirmed that a pitch was taking place.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).