NSPCC 'talk 'til it stops', Saatchi & Saatchi

Smith & Foulkes, the animators of the Honda "grrr" spot, have turned their hands to a £1.35m charity ad campaign for the NSPCC showing a menacing, shadowy male figure hurling abuse at a frightened little boy in a darkened room in a house. Another scene shows a girl being physically abused in a car park by an angry mother. In each scene, a speech bubble floats out of the mouths of concerned onlookers and moves towards the child, protecting them from abusers.


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