Cable company NTL is to sponsor coverage of the National Basketball
Association (NBA) championships on TNT.
The entertainment channel will broadcast 19 weekly season games until
April, followed by six to eight playoffs throughout the second
This will be accompanied by the broadcast of two new programmes on TNT,
the NBA Playoff Preview Special and NBA Draft, which reports on the 13
teams that don’t play in the playoffs.
Additionally, TNT will broadcast Inside the NBA, a weekly documentary
series which goes behind the scenes of the sport, to air each Saturday
until the end of June 2000. The basketball season runs from November
until April next year.
Steven Wagner, head of media and marketing at NTL said: ’This deal is
another example of NTL’s commitment to bring more sports content to UK
viewers. TNT is a great channel for NBA coverage and we’ll be working
together to build a fan base for this exciting sport.’
TNT, part of the Turner Broadcasting portfolio of channels, is a general
entertainment channel providing a wide range of programmes including
wrestling, basketball, films and music.