NTL looks to boost cable TV’s profile with sales website

NTL has launched an advertising sales website designed to attract agencies and local clients who are ’overlooking’ the medium of cable television.

NTL has launched an advertising sales website designed to attract

agencies and local clients who are ’overlooking’ the medium of cable

television.



Users can log on to ntl.com and be guided through the UK’s regions,

accessing details of audiences and statistics on the types of viewers in

each area, as well as identifying which television channels they

watch.



The system contains an online interactive UK cable network map, which

identifies cable operators by town and postcode and provides a list of

the advertising opportunities in each area.



Peter Lilley, sales director at NTL, said: ’Although planning and buying

in national, regional and local media is the daily bread and butter of

media agencies, the advertising potential of cable TV has been largely

overlooked by the UK media industry.



’By using cable TV, advertisers can combine the power of TV advertising

with the geographic targeting of the local press, and the demographic

targeting of their selected channel. Visiting the site will give users

access to a fast one-stop library of information about the medium of

cable TV and will pinpoint the most suitable space to book,’ he added.



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