Nurofen tracks tweets and Google Searches to challenge perception on headaches

Nurofen has mined tweets and Google searches to discover what people blame headaches on in its latest campaign.

Nurofen used data from Twitter and Google to create its latest campaign
Nurofen used data from Twitter and Google to create its latest campaign

Based on data taken from Twitter and Google, Nurofen found that people tended to blame traffic delays, too much work and loud music often for giving them a headache. The excuses are highlighted on the online film produced for the campaign, created by TMW.

The film shows how these excuses map out along a typical day but goes on to say that the real source of headaches is not external stresses and annoyances, but headaches come on when the muscles in the head get strained. 

The 35-second video will run on YouTube and an online campaign hub. A 20-second version will run across digital outdoor sites.

Brand: Nurofen

Agency: TMW

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).