Nutmeg seeks shop for advertising brief

Nutmeg, the online investment management company, is talking to agencies about an advertising brief.

Nutmeg seeks shop for advertising brief

The activity will form the basis of a brand response campaign, which is planned to run between January and April 2015. Iqbal Gandham, Nutmeg’s chief marketing officer, is overseeing the pitch.

In a brief seen by Campaign, Nutmeg has not specified a channel for the execution.

It currently uses rail, Tube, display, social, PR and print media but is "exploring TV".

Gandham said: "As a rapidly growing company, we continuously work with several agencies."

Nutmeg is looking to target "smart individuals who are currently jaded by existing investment options" and have more than £1,000 to invest.

The company was founded by the former stockbroker Nick Hungerford.


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