Nytol picks Lucky Generals

Nytol's parent company, Perrigo, has appointed Lucky Generals to handle branding and communications for the sleep aid brand.

Nytol picks Lucky Generals

Lucky Generals won the account following a competitive pitch against two other agencies. 

The incumbent agency, Grey London, did not take part in the pitch. 

"Nytol has over 20 years of experience in helping people who are having difficulty sleeping reset their sleeping patterns and feel like themselves again," Miranda Osborne, group brand director, said, adding that with the agency appointment was a commitment to "raising Nytol's profile further". 

Perrigo, based in London, also makes TCP, Jungle Formula Insect Repellent and Solpadeine. The company acquired Nytol in 2014 with the purchase of Omega Pharma

 

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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