O&M earmarks duo to duplicate US interactive unit success in UK

Ogilvy is understood to have appointed Richard Pinder, managing director of Ogilvy & Mather, and Marcus Vinton, a creative director at O&M, to run OgilvyInteractive in the UK.

Ogilvy is understood to have appointed Richard Pinder, managing

director of Ogilvy & Mather, and Marcus Vinton, a creative director at

O&M, to run OgilvyInteractive in the UK.



OgilvyInteractive is a key revenue stream for the group in the US, and

Paul Simons, the group’s UK chairman, announced his intention to develop

the brand in the UK when he was hired in May.



Earlier this year Ogilvy bought NoHo Digital, the internet company, and

folded it in with OgilvyOne’s interactive business in the UK to launch

OgilvyInteractive. The company is looking for further acquisitions to

add bulk to the operation.



It is thought that Vinton and Pinder were considering launching an

interactive start-up before the job of running OgilvyInteractive was

handed to them.



They will work with Tim Carrigan, who founded Notto in 1994, and brought

the agency’s client base - including Virgin and Sony PlayStation - to

Ogilvy.



Pinder and Vinton have been working together on various interactive

projects, most recently the launch of the interactive TV package, Open,

and on an assignment for Van den Bergh Foods. The agency also runs IBM

on a global basis.



Pinder has been with Ogilvy since the beginning of 1997, when he quit

Grey Advertising, where he was client services director, to become

deputy managing director of O&M. He had been with Grey since 1986.



Vinton joined the agency in 1996 as an art director, having worked with

BBH for several years. He was one of the creatives behind the launch of

Campaign’s website, Campaignlive, which won a Cyber Lion in Cannes in

1998.



In the US, OgilvyInteractive is the only agency-affiliated interactive

outfit in the country’s top ten.



In 1999, its revenue was in the region of dollars 80 million. It employs

600 people worldwide and serves 40 countries.



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