O&M faces competition for COI's stand-by ad business

COI Communications is reviewing Ogilvy %26 Mather's status as its agency for stand-by business.

The account, worth £7 million last year, involves creating work when COI has no time to carry out a standard pitch process.

O&M will repitch for the business against Walsh Trott Chick Smith, Publicis and WCRS. The pitch, which will be run by Peter Buchanan, COI's deputy chief executive, has been called to present government departments with a choice of agencies.

In the past year O&M has run several emergency campaigns, including informing the public about the foot-and-mouth crisis and child protection on the internet.

Last year 57 per cent of the stand-by spend was on press, 19 per cent on TV and 10 per cent on radio. COI also asked O&M to create internet, cinema and poster campaigns.

Buchanan said: "Timing is the most important issue for the stand-by agency. In the most extreme cases, work may be turned around overnight or over a weekend. O&M has succeeded in its role as the stand-by agency and we have been impressed with its ability to deliver under pressure. However, some of our clients are keen to have a choice and we may hire two agencies."

COI insisted the review was not connected to O&M's doctoring of some of its COI entries to Campaign's Press Awards earlier this year.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).