O&M lands global Grant Thornton role

Grant Thornton International, the global accountancy firm, has appointed Ogilvy & Mather London to handle its global advertising account.

Grant Thornton…brand campaign later this year
Grant Thornton…brand campaign later this year

The agency picked up the business after a pitch against M&C Saatchi and will now be responsible for Grant Thornton's advertising activity in more than 100 markets.

A brand campaign is expected to roll out later this year for the firm, which employs more than 30,000 staff worldwide.

Jonathan Geldart, the company's global director of marketing communications, kicked off a review of its advertising in January.

Tangible UK is among the agencies that Grant Thornton has worked with in the past. The agency created a global outdoor, press and digital campaign for the brand.

In the past year, a number of big accountancy firms have made changes to their ad arrangements, including KPMG and Ernst & Young, which appointed JWT and The Assembly respectively.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More