O&M and Network to launch Campaign Website

Campaign is to launch on the Internet in the spring and has appointed Ogilvy & Mather and the Network to create its Website.

Campaign is to launch on the Internet in the spring and has

appointed Ogilvy & Mather and the Network to create its Website.



Campaignlive will be subscription-based, with daily global marketing

news provided by Reuters, not only on the site but delivered directly to

subscribers’ desktops.



In addition to new features, such as a regularly updated social diary

and a debating forum called the Fence, familiar sections of the

magazine, including Private View, will be brought to life on the

site.



O&M and the Network, which is soon to merge with J. Walter Thompson’s

media department to form MindShare, won the business after a competitive

pitch against five other agencies. Jane Ostler, the head of digital

communications at the Network, led the pitch.



Stefano Hatfield, Campaign’s editor, said: ’O&M and the Network were

outstanding in a high-quality field. We’ve never been obsessed with

being among the first on the Web, only among the best.’



The Web production company, Hard Reality, will work alongside O&M and

the Network on the project. The trio have collaborated on a number of

projects, including the Website of Campaign’s sister magazine,

Revolution.



Creative work on the site is being handled by O&M’s new-media creative

directors, Marcus Vinton and Alun Howell. The Website will be overseen

by Campaign’s Internet editor, Gordon MacMillan.



For readers of Campaign, subscription is being offered at pounds 50 per

annum while non-readers will be able to subscribe at the rate of pounds

60.



Further details can be obtained from Gordon MacMillan on 0171-413 4297.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).