He joins the London office in September from his post in Hong Kong, and will replace Jane Cunningham, who left the agency last October.
Shaw's main duties will be to oversee the agency's planning in the UK and he will report to the Ogilvy Group UK chairman and chief executive, Gary Leih. However, he will spend a quarter of his time on planning across Europe, the Middle East and Africa; the network is currently without an EMEA head of planning following the departure of Mark Earls in July.
Shaw said: "It's an exciting time for me to come to Ogilvy in London, not just because it completes my world tour, but because it's a great brand undergoing a revival. I'm looking forward to the ride."
Before he joined Ogilvy in Hong Kong three years ago, Shaw was the global planning director at Wieden & Kennedy for seven years, in both its Portland Oregon and London offices, and worked across brands including Nike, Coca-Cola and Microsoft.
He started his career in the 80s at AC Nielsen and then trained as a planner at JWT before a stint at Mars, where he handled the research needs of the group's petcare operations. He then set up the planning department at Evans Hunt Scott before spending several years with the Young & Rubicam Group.