O2 calls business-to-business ad review

O2 has called a review of its business-to-business advertising account.

O2: untouchables launch film by VCCP
O2: untouchables launch film by VCCP

Agencies have been approached about a pitch for the business, with ISBA advising O2 in the initial stages of the process.

The account is currently handled by TMP, but the telecoms brand is believed to be talking to several agencies ahead of a pitch.

VCCP, the incumbent on the main O2 brand account, is unaffected by the business-to-business review. ZenithOptimedia, O2's media agency, is also unaffected.

An O2 spokesman said: "We are currently in the process of running a request for proposal for marketing campaigns within the B2B area."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More