O2 and Channel 4 sign content deal

O2 has signed a deal with Channel 4 to offer shows to its customers 48 hours early.

Made In Chelsea: available to O2 customers before the public
Made In Chelsea: available to O2 customers before the public

Ten series, including Peep Show, Fresh Meat and Made In Chelsea, will be available to subscribers of O2 Priority, the company’s loyalty scheme, before the general public.

O2 will also sponsor All 4 in what the broadcaster calls its biggest digital deal to date.

All 4 launches this month. It replaces 4oD, the ondemand platform, and includes linear TV channels and digital content.

David Amodio, the digital and creative lead at Channel 4, said: "Being able to create a buzz around our key shows by offering priority access to O2’s millions of customers makes this a special partnership."

O2 branding will appear across All 4 and pre-rolls created by VCCP. The agreement was negotiated by Havas Media Group’s agency for O2, Forward Media.

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