O2 erects giant blank canvas that transforms into the Milky Way at night

An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.

  • On Clapham Common in South West London

    On Clapham Common in South West London

  • Sparked by 200,000 UV crystals that only glow in the dark

    Sparked by 200,000 UV crystals that only glow in the dark

  • A 360 degree vista of the Milky Way

    A 360 degree vista of the Milky Way

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The magical transformation is sparked by 200,000 UV crystals that only glow in the dark and the installation is designed to drive passers-by to visit a microsite with a 360 degree vista of the Milky Way, where visitors can win a Samsung Galaxy S5 on O2.

Brand: O2

Client: James Paterson, PR manager at O2

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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