O2 'things are changing' by VCCP

O2 has launched a multimillion-pound advertising campaign.

The 60-second TV ad, which uses a new version of the track Little Boxes, highlights how technology is changing people’s lives.

It uses what it claims is the world’s first voice-activated website, enabling users to access an O2 Guru who can take them through the array of new services.

The outdoor work uses augmented-reality technology and targets people by playful use of the soundtrack.