O2's 'Be More Dog' cat leaps onto the podium for motivational talk

"Lazy, jaded, lifeless. That was me. A fat cat, sat on a mat, napping my life away. What a waste."

"So I flipped it, I switched it, all the negativity, I ditched it," the cat exclaims, running around on a podium, while wearing a cordless microphone.

The crowd applauds and downloads the new Priority Moments app, finally able to join with the cat's positive way of life by enjoying the best that life offers.

Brand: O2

Agency: VCCP

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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