Oakley ditches Lance Amstrong

Oakley has become the latest brand to end its sponsorship of disgraced cyclist Lance Amstrong.

Oakley ditches Lance Amstrong

Oakley follows the stance taken by Armstrong’s other sponsors Nike, Trek and Anheuser-Busch in pulling its sponsorship.

The move by Oakley follows today’s (Monday) decision to strip Armstrong of his seven Tour de France titles and ban him for life, after the International Cycling Union (UCI) ratified the United States Anti-Doping Agency’s (USADA) sanctions against the American.

Oakley had previously said it as awaiting the decision by the UCI before deciding on whether to continue to support Armstrong.

A statement from Oakley said: "Based on UCI’s decision and the overwhelming evidence that USADA presented, Oakley has severed its long-standing relationship with Lance Armstrong, effective immediately."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).