Oasis re-releases (What's the Story) Morning Glory with augmented reality

Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

Oasis: (What's the Story) Morning Glory gets the augmented reality treatment
Oasis: (What's the Story) Morning Glory gets the augmented reality treatment

The label has reissued the album as part of a special series and partnered with augmented reality app Blippar to give fans access to extra features.

Oasis re-releases (What's the Story) Morning GloryThe record was originally released in 1995 and propelled Oasis into the mainstream, featuring "Wonderwall" and "Don’t Look Back in Anger".

Fans won’t actually need to buy a copy of the reissued album to access the extra content.

Those that download the Blippar app to their smartphones can scan an image of the album cover, whether that’s from Google or their own copy.

They can also scan the Berwick Street sign, where the album cover was famously shot. 

That will activate the extra features, giving fans the chance to recreate the album cover with their smartphone cameras.

They can also watch a 15-minute chat with Noel Gallagher, enter a competition to win the album box set, and buy the whole Oasis back catalogue through iTunes.

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