Oasis 'rubberduckzilla' by Mother London

Mother latest 'for people who don't like water' campaign for Oasis, sees the Cactus Kid replaced by a giant rubber duck with an aversion to h20.

The campaign is supported by a tie-up with The Sun and a website, www.rubberduckzilla.com, which uses augmented reality technology to enable consumers to turn themselves into Rubberduckzilla using their webcams.

A Rubberduckzilla manga-style comic will also be issued with Zoo magazine, tying up with Manga’s 50th anniversary.


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