Oasis set to launch third spot in Cactus Kid campaign

LONDON - Oasis will launch the third in its series of TV ads featuring Cactus Kid and his runaway lover next week.

Oasis...third in Cactus Kid campaign by Mother
Oasis...third in Cactus Kid campaign by Mother

The "Run, Cactus Kid, Run" campaign retains the successful "for people who don't like water" strapline.

It features the couple hiding out in a motel, which is raided by police looking for the rebellious heroes of the ad.

Cathryn Sleight, the marketing director at Coca-Cola GB, said: "This year's campaign builds on the brand's irreverent humour, designed specifically to appeal to the twentysomething target audience."

The campaign will also feature an extended cinematic trailer and outdoor ads, which evoke classic movie posters.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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