Oasis set to launch third spot in Cactus Kid campaign

LONDON - Oasis will launch the third in its series of TV ads featuring Cactus Kid and his runaway lover next week.

Oasis...third in Cactus Kid campaign by Mother
Oasis...third in Cactus Kid campaign by Mother

The "Run, Cactus Kid, Run" campaign retains the successful "for people who don't like water" strapline.

It features the couple hiding out in a motel, which is raided by police looking for the rebellious heroes of the ad.

Cathryn Sleight, the marketing director at Coca-Cola GB, said: "This year's campaign builds on the brand's irreverent humour, designed specifically to appeal to the twentysomething target audience."

The campaign will also feature an extended cinematic trailer and outdoor ads, which evoke classic movie posters.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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