Obermeister to quit AMV to help set up twin consultancies

Jonathan Obermeister is quitting as the Abbott Mead Vickers group communications director to set up twin businesses specialising in strategic consultancy and the development of intellectual property.

Jonathan Obermeister is quitting as the Abbott Mead Vickers group

communications director to set up twin businesses specialising in

strategic consultancy and the development of intellectual property.



He is teaming up with Dr Colby Stuart, a US-born marketing strategist

who, for the last three years, has been international strategy director

of FHV BBDO, Holland’s largest agency.



They are setting up under the banner of the Change Agency. Obermeister,

37, will take charge of the strategic consultancy part of the business,

leaving Colby, 48, to concentrate on the intellectual property

aspects.



The intention is that each business will feed off the other.



The AMV group will have no financial interest in the venture in order to

avoid possible conflict problems. But Obermeister and Stuart will

operate out of the London office of the Open Agency, the AMV

through-the-line subsidiary known until recently as McBains.



Some AMV clients are likely to put work into the Change Agency, whose

initial assignments will include market development for a foreign

brewer, a programme to link government education agencies with major

brands and a global initiative for the gas and oil industries.



The agency says it will not offer advertising services and is unlikely

to help clients select agencies. Instead, it plans to rely on a

high-quality offering, charging fees that will, in some cases, match

those of management consultants.



Obermeister, who has spent the whole of his 13-year agency career at

AMV, said his increasing involvement in problem-solving for the agency’s

clients had paved the way for the new venture. Since 1995 he has been

responsible for introducing greater synergy between the 15

communications companies comprising the AMV group.



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