Observer ad chief Clark quits sales

In a surprise move, The Observer’s ad manager Joe Clark is leaving advertising sales to take on the position of circulation director for both The Guardian and The Observer. He will also join the board of Guardian Newspapers.

In a surprise move, The Observer’s ad manager Joe Clark is leaving

advertising sales to take on the position of circulation director for

both The Guardian and The Observer. He will also join the board of

Guardian Newspapers.



In the short term, Stuart Taylor will extend his role as The Guardian’s

advertising manager to also become ad manager of The Observer.



Taylor is expected to be promoted to the group’s ad director when his

boss Carolyn McCall succeeds Caroline Marland as managing director.



When this happens there will be a further reorganisation. It is likely

that separate advertising managers for the two newspapers will be

appointed.



Although the titles are cross-sold by one department, McCall is keen to

continue using separate ad managers who can communicate their brands’

values at meetings with the editorial and marketing teams.



Clark, who started in telesales at The Guardian in 1987 and was

previously ad manager for the newspaper, sees nothing unusual in his

appointment.



With his commercial feel for the business and the relationships he has

within the paper, he intends to make circulation much more central to

the strategic and product development process.



’In the past I wasn’t just concerned with selling ads, I enjoyed getting

involved in other disciplines,’ he said. ’I want to extend the planning

triangle of editorial, advertising and marketing and bring circulation

into the mix.’



Clark is particularly looking forward to spearheading commercial

initiatives by offering packages of copy sales and advertising. To

assist him in this he is taking display sales executive Paul Taylor with

him as his sales promotion manager. Taylor also began in telesales at

The Observer in 1992 and has recently worked on the magazine’s agency

team.



Current circulation director David Owen is leaving to form a company

supplying distribution-planning software to publishers.



Separately, the newspapers’ parent company Guardian Media Group last

week announced the appointment of Paul Myners as chairman, succeeding

Lord ’Bob’ Gavron, who retires at the end of February. Myners is

chairman of Gartmore Investment Management, deputy chairman of PowerGen

and an executive director of NatWest.



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