In a surprise move, The Observer’s ad manager Joe Clark is leaving
advertising sales to take on the position of circulation director for
both The Guardian and The Observer. He will also join the board of
In the short term, Stuart Taylor will extend his role as The Guardian’s
advertising manager to also become ad manager of The Observer.
Taylor is expected to be promoted to the group’s ad director when his
boss Carolyn McCall succeeds Caroline Marland as managing director.
When this happens there will be a further reorganisation. It is likely
that separate advertising managers for the two newspapers will be
Although the titles are cross-sold by one department, McCall is keen to
continue using separate ad managers who can communicate their brands’
values at meetings with the editorial and marketing teams.
Clark, who started in telesales at The Guardian in 1987 and was
previously ad manager for the newspaper, sees nothing unusual in his
With his commercial feel for the business and the relationships he has
within the paper, he intends to make circulation much more central to
the strategic and product development process.
’In the past I wasn’t just concerned with selling ads, I enjoyed getting
involved in other disciplines,’ he said. ’I want to extend the planning
triangle of editorial, advertising and marketing and bring circulation
into the mix.’
Clark is particularly looking forward to spearheading commercial
initiatives by offering packages of copy sales and advertising. To
assist him in this he is taking display sales executive Paul Taylor with
him as his sales promotion manager. Taylor also began in telesales at
The Observer in 1992 and has recently worked on the magazine’s agency
Current circulation director David Owen is leaving to form a company
supplying distribution-planning software to publishers.
Separately, the newspapers’ parent company Guardian Media Group last
week announced the appointment of Paul Myners as chairman, succeeding
Lord ’Bob’ Gavron, who retires at the end of February. Myners is
chairman of Gartmore Investment Management, deputy chairman of PowerGen
and an executive director of NatWest.