Ocado opens creative agency talks

Be the first to comment
Ocado: talking to ad agencies
Ocado: talking to ad agencies

Ocado, the online grocer, has approached creative agencies to invite them to compete for an advertising brief.

The brand is thought to be in the market for a shop to create a one-off campaign and its marketing team has approached agencies directly.

Ocado is looking to boost its brand during what could be a difficult summer period for its business. Despite unveiling a small six-month profit earlier this week, Ocado shares fell sharply on its warning that the Olympics will hit sales. This follows remarks in May from its commercial director, Jason Gissing, that the Jubilee and Olympics would "bugger up" Ocado’s business.

Ocado currently invests little in brand advertising, focusing instead on inserts and outdoor activity to raise awareness of promotions and new product ranges.

In July last year, Ocado ran a targeted outdoor campaign, created in-house, with the aim of attracting French citizens living in London to its new French food range.


Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published