Ocean inks £12m deal for MediaCo Outdoor

Ocean has bought MediaCo Outdoor, the Manchester-based media owner, in a deal understood to be worth about £12 million.

Ocean inks £12m deal for MediaCo Outdoor

MediaCo holds the Manchester City Council outdoor ad sales contract. The large-format digital sites will be rebranded as Ocean, while the other formats will become part of Ocean’s Signature portfolio.

Ocean bought the Birmingham-based Signature Outdoor for about £15 million in August 2014.

Four MediaCo staff including Steve Barton, the trading director, and Joseph Arshed, the development director, will move to Ocean.

Tim Bleakley, Ocean’s chief executive, said the company would look to use its "unique offering across the UK’s top three cities to offer advertisers a compelling network".


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published