Ocean Outdoor picks up £70 million contract for White City shopping mall

LONDON - Ocean Outdoor has scooped an estimated £70m 10-year contract for outdoor advertising for the soon-to-launch Westfield shopping centre in London's White City after a competitive pitch.

Ocean Outdoor picks up £70 million contract for White City shopping mall

Ocean Outdoor will deliver "cutting-edge" advertising on static and video screens around the exterior of the shopping centre to complement the "luxurious" look and feel of the centre. CBS Outdoor has the separate £60m contract for advertising inside the centre.

The first location, featuring three 12x3m digital screens, has been completed at the Holland Park roundabout and is ready f or launch as a precursor to a structural roll-out between now and early 2009.

Damian Cox, chief executive at Ocean Outdoor, said: "Westfield is a unique offering in an unbeatable location. We have sourced the world's best technology - all sites are LED - and utilised the skills of some of the most renowned architects to develop advertising platforms that truly stand out in an already-cluttered outdoor market."

The Westfield London shopping centre opens next Thursday. It will be Europe's largest inner-city shopping venue and the only retail environment in the UK where advertising opportunities are exclusively digital.

Westfield adds to Ocean Outdoor's stable of specialist large-scale advertising locations, including London's IMAX cinema, banner and digital screens at Glasgow's George Square and, most recently, Europe's largest outdoor digital media wall in Liverpool.


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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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